A world where if you believe it,
you can achieve it

The Asan Nanum Foundation is a nonprofit foundation
established in October 2011 to commemorate the 10th anniversary
of the death of Hyundai founder Chung Ju-yung.

Since its inception, the Asan Nanum Foundation is carrying out various programs throughout the society to spread the entrepreneurship that inherited Asan's creative spirit.

To foster the people and institutions that drive change into a better world, we want to create a foundation for young entrepreneurs and social innovators to challenge, grow and share under the vision of "A world where if you believe it, you can achieve it."

To that end, we are promoting diverse programs spreading entrepreneurship, supporting young entrepreneurship, enhancing non-profit competency, and building innovation ecosystem.

Vision & Mission

Asan once said, "Anyone who believes they can do anything will be able to accomplish everything."
The Asan Nanum Foundation aims to foster people and institutions that lead the transformation
into a better world to achieve social development.
We believe they will create a new future and help neighbors in need so that
the infinite possibilities of the next generation can be realized.


    A world where if you believe it,
    you can achieve it.


    Empowering entrepreneurs and social innovators
    to change the world by taking on challenges,
    learning by doing, and sharing their capabilities.


We provide various educational courses and contents to foster entrepreneurship in future generations.

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    Asan Youth-Preneur


    Asan Youth-Preneur is a semester-long educational programs for students to execute entrepreneurship projects inside elementary to high school classes, spreading the entrepreneurship culture in schools.

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    Asan Teacher-Preneur


    Asan Teacher-Preneur is a training program for middle and high school teachers. Teachers will be able to design curriculums that can help foster student entrepreneurship while cultivating their own entrepreneurial mindset.

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    Entrepreneurship Let’s Go


    Entrepreneurship Let's Go is a special lecture program to expand the base of the entrepreneurship education ecosystem. Parents, teachers and education officials experience and understand a variety of education methodologies.


We help aspiring entrepreneurs start a business, and grow rapidly through the community.

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    Chung Ju-yung Startup Competition


    The Chung Ju-yung Startup Competition is the nationwide startup competition that helps future entrepreneurs to kick-start their business. We aim to promote entrepreneurship and startup culture throughout the country, and to discover next generation leaders.

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    MARU is the Asan Nanum Foundation's incubation center for doers who turn their potential into impact and expand their entrepreneurial spirit. It fosters new changes in the innovation ecosystem by providing various opportunities.

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    Asan non-profit startup

    Asan Non-profit startup supports early stage non-profit startups preparing for fast growth of their business and organization.


Based on the spirit of entrepreneurship-for-all, we nurture entrepreneurs and social innovators who will lead social stage.

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    ASAN SANGHOE is a startup support program for North Korean defector entrepreneurs who will lead a unified Korea's businesses.

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    Asan Frontier Academy

    Asan Frontier Academy is a training program nurturing the next generation of social innovators with entrepreneurship, leadership, and management skills.

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    Asan Frontier Network


    Asan Frontier Network(N_Square) is a voluntary network of social innovators from the Asan Frontier Academy alumni who constantly challenges various projects to create social impact.


It contributes to creating and revitalizing the innovation ecosystem through research, advocacy, and support activities for the development of entrepreneurship, entrepreneurship, and social innovation ecosystem as a whole.

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    Asan Entrepreneurship Review


    The Asan Entrepreneurship Review (AER) is a business case study of startups for students and future entrepreneurs. The readers understand the growth process of startups and its founders, while discussing and analyzing the key decision-making issues and process of startups.

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    Startup ecosystem activation research

    The Asan Nanum Foundation publishes annual analysis report on Korea startup ecosystem issues to help design startup policies and foster wholesome startup environment.

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    Innovation Ecosystem Partnership

    The Asan Nanum Foundation sponsors various partners who help the members of the startup ecosystem to work, learn, and share in a better environment.

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    Chung Ju-yung Angel Investment Fund

    The Chung Ju-yung Angel Investment Fund is a 100 billion won fund created in February 2012 to foster startup investment ecosystem.

Board of Directors

  • Suk-Whan Chang, Chairman

    CEO, Hanaset Corporation

  • Do-hyun Kim, Director

    Professor, Kookmin University

  • Sang-beom Kim, Director

    CEO of SK encar.com

  • Ji-yoon Kim, Director

    Senior Research Fellow, The Institute of Democracy Studies & Education

  • Ji-hoon Kim, Director

    CEO & President, Stone Bridge Capital

  • Jong-lin Mo, Director

    Professor, Yonsei University Graduate School of International Studies

  • Geun-chan Ryu, Director

    Senior Managing Director, Korea Shipbuilding & Offshore Engineering Co.

  • Yoon-mi Eom, Director

    Program Director, See-art Foundation

  • Ja-yeong Yoon, Director

    Advisor & Venture Partner, Envisioning Partners

  • Seok-yeon Lee, Director

    Representative, Seoul Legal Counsel

  • Nami Chung, Executive Director

    The Asan Nanum Foundation

  • Se-heon Oh, Auditor

    Head of Compliance & Vice President, Korea Shipbuilding & Offshore Engineering Co.

  • Jin-hak Lee, Auditor

    Outside Director and Chairman of Audit Committee